Panerai returns at the Official Timekeeper for Salone del Mobile
Panerai, the luxury watch brand that combines Italian design with Swiss technology, has been confirmed for the third consecutive year as the Official Timekeeper of Salone del Mobile.Milano, further strengthening its bond with the international event, a key reference for the design and furniture sector, now in its 63rd edition.
From 8th to 13th April 2025, Panerai will again open the doors to its renewed pop-up store in the heart of Rho Fiera. This entirely redesigned space will offer visitors an immersive experience of the Panerai universe, merging tradition and innovation. On this occasion, the brand will unveil a new timepiece in a global premiere—an expression of Panerai’s distinctive design, technical innovation, and professional-grade performance that form the essence of the Maison’s DNA.
“Salone del Mobile.Milano represents the most important global event in design, attracting an international audience of experts and enthusiasts. Renewing this collaboration was a natural choice that perfectly aligns with Panerai’s values and identity. This year, the return of Euroluce and the focus on lighting further reinforce this synergy, given the centrality of luminescence as a key element of our timepieces and historical heritage,” says Jean-Marc Pontroué, CEO of Panerai.
The 80-square-meter temporary space will be located along the prominent Corso Italia, allowing visitors to explore the most significant milestones in Panerai’s history through a carefully curated timeline and a series of historical images. Visitors will also have the chance to discover the latest innovations and the most emblematic models from Panerai’s four collections—Luminor, Luminor Due, Submersible, and Radiomir—including a selection of high-watchmaking creations. The Maison will host a series of exclusive events at Casa Panerai, located at Via Montenapoleone 19, offering visitors the opportunity to experience Panerai’s dynamic and distinctive spirit up close.
